CT Report for 2018 October 14 (Sunday)

Note: To download the PDF version, please click here.

Submitted on 2012.10.09 by Kasey Castleberry (KC), Communications Team (CT) Coordinator.

Website

(KC) The website had 838 views in September, down from 1001 views in August. 2017 September had 563 views. 2016 September had 543.

The top page visits for the past 30 days (2018.07.09 - 2018.08.08): Home (180, last month 368), Directory (41, last month 52), Home page/Archives (30, last month 32), Upcoming Services (27, last month 46), An LGBTQ Welcoming Congregation (23), and Presentation Archives (21).

Our top referrer was Search Engines (31, last 196). We had a significant drop in referrals this month, as well as page views.

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Google My Business

(KC) As of 2018.10.09T21:25, there were 1632 total searches for the month (1121 last month). 1090 were direct (621 last), found by searching for our name, and 542 discovered us by keywords (500 last). The top keywords (queries) were uu (40, last 28), Unitarian (26, last 25), and unitarian universalist church (17). I find it difficult to believe that these numbers are not cumulative; however, there are three options (1 week, 1 month, 1 quarter) that lends credence to the count.

There were 54 actions taken on our listing (40 last). 33 visited the website (27 last). 20 requested directions (12 last).

The Google photo panel had 1.39K views (1.17K last), compared to 756 for similar businesses (790 last).

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Facebook

(KC) Facebook views have been declining for the past several months. This month there was a minor increase and a significant increase in reach. We lost both Followers and Likes, but we gained more than we lost.

For the last 28 days (SEP 10 - OCT 07), we have had 52 page Views (43 last period) and 3 page Likes (193 total). We gained 2 Followers (190 total). Our Reach was 400 (179 last period). Post Engagements were 178 (183 last period).

Facebook

Twitter

(KC) Totals (2018.10.09): 446 Tweets (7 new), 341 Following (-1), 321 Followers (+5), and 2 Likes (unchanged).

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Other Social Media

(KC) Nothing new.