CT Report for 2018 July 15 (Sunday)

Note: This is an extended report to familiarize the new Board members with Communications. To download the PDF version, please click here.

Submitted by Kasey Castleberry (Kasey), Communications Team (CT) Coordinator.
Team: Kasey Castleberry (KC), Geraldine Barker (GB), Laura Burton (LB), Karl Seidman (KS).

The purpose of the Communications Team (CT) is to seek out an audience which is receptive to our Unitarian Universalist Principals, to keep them and our current congregation informed about and interested in Mountain Light's activities, and to promote the congregation's goals on public forums.

We recognize the importance of communication, and we pledge to use all available media outlets having practical utility to inform and engage current and potential congregants. We will coordinate our postings, welcome feedback, and encourage participation in both the communication process and in all church activities.

The Communications Team is made up of, though not limited to, the webmaster, the newsletter editor, the social media administrators and managers, and the newspaper publicist. The CT Coordinator (Team Lead) will act as a helper who seeks out information that the Team needs, ensures that all communicators share information with each other, and assists with communication tasks when needed.

Website

(KC) The website is hosted by Kasey. The hosting fee and domain costs are treated as a donation.

The website uses the WordPress platform and the UUA theme. It had 1102 views in June, up from 780 in May. 2017 June had 552 views. 2016 June had 770 views. 2018 June was the third best month ever. Best ever was 2018 March with 1276 views. Our best daily average occurred this month, 43 views.

The top page visits for the past 30 days (2018.06.12 - 2018.07.12): Home (333, last month 239), Home page/Archives (57, last month 48), About Us (48, last month 20), Upcoming Services (48, last month 31), Board of Directors (38), Directory (38, last month 20), and Hosted Groups (36).

Our top referrer was Search Engines (341), followed by Facebook (36), and Twitter (9). Search engine referrals increased significantly (174 last month).

ML2 (http://www.mluuc.org/ML2/) is a secondary website for congregant use. Kasey constructed the site and maintains it. It is accessible from the primary website's homepage and contains archives and other information not necessarily suitable for sharing on the our public portal. Some of the contents: Sunday Services Archive, Documents Archive, Attendance Data, Membership Data, Service Leader material, and much more.

webmonths

years

pages

referrers

Facebook

(KC) Laura Burton is the Administrator and manages Facebook along with Kasey. All Blog (News) posts on the Website are automatically posted to our page.

For the last 28 days (JUN 14 - JUL 11), we have had 98 page Views (102 last period) and 6 page Likes (181 total). We gained 7 Followers (180 total). Our Reach was 133 (142 last period). Post Engagements were 126 (137 last period).

Note that the numbers will not add up with last month's report due to the 28-day limitation of Facebook reporting and lost follows and likes which go unreported.

Facebook

Twitter

(KC) Kasey is the Administrator and sole manager of our Twitter account. All Blog (News) posts on the Website are automatically tweeted (sent) to our page. Twitter is not used much by our older congregants, but it is a popular format that could be better exploited, especially for reaching younger people.

Totals (2018.07.12T09:56): 422 Tweets (3 new), 342 Following (unchanged), 311 Followers (+3), and 2 Likes (unchanged).

twitter

YouTube

(KC) Kasey is the Administrator and sole manager of our YouTube channel. We have 12 playlists, including listings for music to hear the tunes when selecting music for a service.

youtube

Other Social Media

(KC) Kasey is the Administrator and sole manager of our Pintrest and GooglePlus sites. Neither have been updated in months due to little visitor interest.

Newsletter

(KC) Our Newsletter editor is Geraldine Barker. The newsletter is delivered via email each week, usually on Thursdays. There have been numerous reports of people who are not getting the newsletter. Geraldine is working to rectify the situation.

Newspapers

(KC) Our Newspaper Publicist is Karl Seidman. As Coordinator (Lead) of the Sunday Services Team, he is carrying on the tradition of submitting the presentation title and blurb provided by speakers to two local newspapers: Times-Courier (Ellijay) and Pickens Progress (Jasper).